U.S. Cultural Exchange Tour
Coffee Profits Children
Visit www.eq.tv to watch the video Pura Vida Coffee Profits Children
The Facts
This is an EQ.TV project in which Aaron Straight wrote, directed, and produced a promotional video for Pura Vida Coffee, a socially conscious business who uses profits to to empower producers, motivate consumers, and ultimately serve the poor.The Back Story
The video was able to generate three times more revenue in its first showing than any of Pura Vida's previous fundraisers. Pura Vida has continued to work with EQ.TV to create a second version of the video for marketing, with plans for three new video next year. Pura Vida also hired EQ.TV to design and manufacture eco-friendly DVDs to distribute to their customers, partners, and donors.Production was completed with Ian Jay of TinCan Productions at the fabled Muse Ranch just north of Los Angeles. The fn group also provided all the Ethiopian images for the movie as well as additional images from Latin America.
Notable Partners
EQ.TV, Episcopal Relief and Development, St. Paul's Episcopal Church, TinCan Productions, Muse Ranch, Bole2Harlem, The Big Picture Theater, and Jeff Hussey.About Pura Vida Coffee
[all links are offsite]
The mission of Pura Vida is to create good by using capitalism to empower producers, motivate consumers, inspire business leaders, and ultimately serve the poor.
Pura Vida believes in a different approach to business. One driven by good rather than greed. One that sees capitalism as an agent for compassion. Operated for charitable benefit, Pura Vida helps farmers, families and at-risk children in coffee growing communities around the world to build more hopeful futures. The work of Pura Vida is rooted in a desire to empower the poor in coffee-growing regions of the world. Pura Vida Coffee has grown to become one of the largest sellers of Fair Trade, organic coffee in the U.S. Pura Vida's charitable impact can be seen in four distinct ways:
- Provide living wages for farmers and producers through the sale of Fair Trade coffee
- Educate and motivate consumers to take action towards social good
- Inspire business leaders to replicate our model by sharing what we have learned
- And ultimately serve and empower at-risk children and families in coffee-growing countries
Click on these links to learn more about Pura Vida!
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