The Facts

Strategic Street Level Marketing manifests a 10-fold increase in attendance from previous years.

The Back Story

In 1999 the City of Seattle by way of the Office of Art and Cultural Affairs hired FN Group's Aaron Straight to produce the opening ceremonies for the city's experimental Art Festival located beneath the Space Needle on Seattle Center grounds. The opening ceremonies included over 50 artists in an interactive multimedia performance covering the genres of film, music, theater, dance, poetry, performance art, along with 3 very distinct fire performance troupes requiring a 1 million dollar fire insurance policy and the uncomfortably close supervision of the Seattle City fire marshal. Attendance was 10 times that of previous years and miraculously no one was burned.

Notable Partners

The City of Seattle, Seattle Arts and Cultural Affairs, Seattle Center Grounds, Experience Music Project, and Cirque de Flambé

photo by Adam Weintraub

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