In the mid to late 90’s a young genius art student, Cascade powder hog, and tech nomad named Stefan Hoffman was making it up as he went along.

In his words, “Conceived in a swirl of TNT smoke and heated pools in the Cascade backcountry, the snowcat was captured on film, and Spacecraft was born in the back of a big jet airplane amidst the whistles of Balinese lefts.”

I don’t know a Balinese left from an Indonesian right but trust me…

It really was that poetic. Stefan is an artist and an idealistic dreamer who figured out a way to live for a living. I was fortunate enough to be around in the beginning when Stefan was the “stealthy sticker sticking guy” who was fascinated with this distressed image he’d captured of an old rusted out snowcat.

His quality of life was greatly improved when he attracted a tenacious young woman who had a good eye for style and solid business instincts. The two balanced each other out and built Spacecraft Clothing up from a graffiti art project into a clothing line that sells in more than a dozen states and half a dozen countries.

Globally inspired designs and irreverent branding of anything stickers and spray paint stencils stick to… the image of the snowcat became what it was intended to be… a symbol of the collective unconscious becoming conscious.

Suits, hipsters, gibbers, pros, tech geeks, eco hunks, dreamers, doers, producers, consumers and even mainstream retailers can feel it. The snowcat is everywhere and once you know it you’ll love finding it…. on cop cars, UPS trucks, bridges, busses, chairlifts, laptops, espresso machines, overpasses, and every major ride-able mountain or surf spot. It’s like worldwide where’s Waldo but the symbols connect to a community of like-minded irreverent entrepreneurs, cultural creatives, and generally wild people who live life all the way.

Obviously, I drank the cool-aid. I am a Spacecraft junkie. I admit. For me it grew from my deep respect of Stefan & Sarah’s struggle. They work hard. The artistic, cultural, social, and product integrity that they exhibited each step of the way was something that I respected. I am a believer but I believe because the people AND the products are top de kine.

The FN Group is proud to work with Spacecraft on Relief Marketing Strategies helping them continue to be leaders in the world of social justice and inspirational business.

Here is the new hang tag text for Spacecraft’s Fall/Winter line created by the FN Group.

Be sure to check out Spacecraft’s gear at www.takeustoyourleader.com

Much Respect,

Papa Ganda