Marketing
Relief Marketing tactics send a socially responsible company into action.
Promotional Video
This is an EQ.TV project in which Aaron Straight wrote, directed, and produced a promotional video for Pura Vida Coffee, a socially conscious business who uses profits to
to empower producers, motivate consumers, and ultimately serve the poor.
Website Development & Management
The FN Group developed and continues to manage a communications plan for the diocese through a new website, custom-built applications and the inception of an online newspaper.
Promotional Video
This is an EQ.TV project in which Aaron Straight wrote, directed and produced a promotional video for TransFair USA, a nonprofit organization that certifies and promotes Fair Trade products in order to build a more equitable and sustainable model of international trade that benefits producers, consumers, industry and the earth.
Educational Video
Working with The Equilibrium Institute, Aaron Straight was recently in NYC documenting the Green Cross/Global Green USA annual awards ceremony which recognizes corporate environmental leaders.
May 13, 2008
In collaboration with MILES JAY, The FN Group is proud to have added the SOUNDTRACK to a great business idea.
Travel with a purpose.
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October 11, 2007
Every once in a while there is a great idea that is so simple and practical that it can make you smile, laugh, scream, shout, or do some strange & wonderful celebratory dance.
These ideas in action are called SOCIAL INVENTIONS and they renew my hope in people.
Here is a great example. The Q-drum.
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October 02, 2007
DON SHAFFER ~ From Cornell to Comet to BALLE to RSF Social Finance to Wendell Berry
If Don had a soundtrack, for me it would be Johnny Cash’s “I’ve been everywhere man”. In his brief 37 years on the planet, Don has been everywhere social responsibility and business meet.
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September 21, 2007
CAN YOU GET DOWN WITH FAIR TRADE MUSIC?
Finding a balance between art and commerce is a difficult task, one that the music industry has historically done badly. Now record labels are struggling against a tide of technological “piracy” to remain profitable and new models for sustainable business solutions that protect artists are all the more critical.
Fortunately, the enterprising social entrepreneurs at Calabash Music are working give us new music packaged in a fair business model.
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August 19, 2007
Most people wouldn’t expect a person who talks about “pow pow” and “The sick line of the day” to even be able to pronounce HYDROLOGIC CYCLE much less teach people the importance of this concept. Meet mister MIKE MCCANN, a man who can “huck a cliff” and organize hundreds of people to learn about their impact on the earth and keep it clean.
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